Imperial Tobacco is toughening up packaging for a new range of Henri Wintermans Café Crème Filter cigars.
Rolling out this month, the new five-packs have flip tops and feature plastic outers to protect the cigars from damage.
The company said the new packs and smaller Henri Wintermans format (rsp: £1.75) would appeal to a wider range of smokers.
Retailers who list the product will receive a sales kit containing information, a free gift and point of sale material.
Sylvain Laporte, UK sales and marketing director, added: “We are proud to have produced such a modern product.”