Free carrier bags and a return to tv advertising are all being considered by Kwik Save as it looks to change the way Britain thinks about the business. At the chain's first national conference at Hafan Y Mor in North Wales, 1,000 store managers and support staff heard md Graham Maguire say the biggest challenge facing the business was altering perceptions of the Kwik Save brand. He said: "I want every household in Britain to be proud to shop in Kwik Save." Kwik Save is putting the focus on team working and employee development to provide happier staff. However, the focus going forward would be continuing to improve store standards and customer service levels to "create the best value for customers in every store, every day, to earn their lifetime loyalty." Managers were told Kwik Save had made great progress this year, particularly in availability, ranging, promotions and marketing, but Maguire warned that the discount chain had to give customers a reason to visit its stores. "Recreating the past is not an option. We need to create and deliver a different offer and do so at pace to catch up and then pass the opposition." Commercial director Nigel Broadhurst said the goal now was to step up the pace, and he highlighted key activities. They included the launch of Kwik Save FM Radio in stores early next year, to add life to them, the chain's biggest ever Christmas, and more emphasis on non food. Looking to the future, he promised TV advertising would restart as soon as store standards and customer service were at levels that would not disappoint consumers. He said the business was keen to address one of the biggest complaints from customers ­ charging for carriers. Although no timescale was given, he said the Kwik Save executive was working on the numbers and was serious about trying to provide free bags in the future. {{NEWS }}