Cat food brand Classic has clawed itself a deal with Bacardi Breezer for a consumer giveaway based on the drink brand's advertising icon, Tom. Starting on October 16, cat owners will get the chance to make their pets the best-dressed moggies in town by sending off for a collar just like the one sported by Tom in the ads showing his nights out on the town. The black velvet collars will be sent out to shoppers who send in tokens from two 400g promotional cans and #3.99. Classic brand manager Susan Smale said: "The campaign sees the infiltration of cat food into lifestyle brands, which is a step in the right direction for the growth of our market." {{MARKETING }}