Sidekick is hoping to attract the “more discerning shot drinker” by adding three creamy flavours to its range of alcoholic shots.
The new cream shots - Honeycomb, Choc Mint and Double Choc - will join Sidekick’s existing flavours Redberry, Blueberry, Orange, Apple, Vanilla, Mint Blast and Pink Pear Drop.
Richard Clark, marketing controller for the brand, said Halewood International, which purchased Sidekick from Bulmers in May 2003, was using insights from its other brands such as Red Square and Lambrini in order to gain a greater understanding of
consumer motivations within the category. “By introducing Sidekick cream shots into the portfolio, I am positive that we will attract new consumers to the brand,” said Clark.
“Sidekick is a well-established and much loved brand, but consumers are always looking for the next new experience so we want to ensure that Sidekick is kept fresh.”
The new shots will be available in a mixed pack of eight 20ml shots (rsp: £4.99).