Clive Davies is returning to Streamline Foods as sales and marketing director to boost sales of its reduced-sugar jams and marmalades.
Davies left the company last year to take up the position of senior commercial manager with Andros UK ­ owner of the Bonne Maman preserves brand.
Before that he was national accounts controller for more than five years at Streamline. Previous posts have included sales executive for national accounts at Douwe Egberts.
Davies reports directly to Streamline managing director Geoff Miller, who said: "We are delighted to have Clive back in the business to spearhead Streamline's ambitious growth plans in both branded and own label products over the coming years."
Davies added: "We are looking to overhaul our successful in-house promotions strategies to see if we can introduce other more aggressive methods. We are also planning product launches as well as broadening the market for our products."
Streamline Foods supplies major multiple grocery chains.