Demand for fresh cranberries is growing steadily, according to figures released by the Ocean Spray growers co-operative.
It claims 3% more fresh cranberries were sold in the UK in 2005 than in 2004, although volumes remain small.
The influence of celebrity chefs is believed to have encouraged consumers to experiment with cranberries.
A small drop in yield over last year combined with rising US energy costs is expected to lead to a rise of about 8% in the price of raw cranberries.
A wet spring and lack of summer rainfall are being blamed for a 1.5% drop in the size of this year’s crop.