With the UK's battery market worth a massive £322.5m, Duracell is the number one brand by far with a £154.9m share. As the most trusted brand in the batteries category, Duracell is an established market leader when it comes to longevity and quality.
Because of the increase in popularity of digital photography, Duracell has developed PowerPix to meet consumers' needs. Lasting up to three times longer than ordinary alkaline batteries and specifically designed for cameras, Duracell PowerPix has been named Product of The Year 2007.
PowerPix is set to offer retailers even more opportunities to drive incremental sales in this lucrative market. P&G is offering three outers of Duracell PowerPix to five lucky readers of The Grocer. To be in with a chance of winning, just fill out the form.