A shopkeeper proves he’s got a WKD side in Beverage Brands’ new television advertising campaign.
The commercial will feature in the run-up to Easter and shows a mischievous store manager who tries to ‘out-WKD’ his customers.
Marketing director Karen Salters said the Easter period was a key sales opportunity for ready-to-drink brands.
“It’s the first holiday period of the year and so there will be a significant increase in events such as parties and social get-togethers. It is important that customer awareness is kept at a high level during this period through heavyweight advertising in order to ensure that WKD is front of mind when people go shopping for RTDs.”
The campaign, which is part of a £25m marketing spend this year, runs until the end of next month and focuses on must-see programmes for the target audience - 18 to 30-year-old men - such as major football matches.