ECR UK is to be relaunched in a bid to build on some of the earlier momentum behind the initiative. IGD president Sir Ross Buckland said: "You will not have heard the efficient consumer response term so much this year." But he told the IGD convention that the relaunch ­ at next spring's ECR Europe conference in Glasgow ­ would refocus efforts behind supply chain management issues. He also promised new research into consumer attitudes to value and choice. Sir Ross reminded delegates that ECR was all about retailers and suppliers working together to meet consumer needs "better, faster and at lower cost". This would be vital in an era where there was so much price pressure being exerted across the chain, he said. Details of the relaunch are expected next month. {{NEWS }}