Football chiefs have defended their decision not to allow eggs to be stamped with the three lions logo during the Euro 2004 championships.
The British Egg Industry Council had sought permission from the FA to use the mark on 600 million eggs during the tournament in support of the England team and as an extension of its British Lion quality standard mark. An FA spokesman said: “There was no commercial value for the FA in this. The use of the FA logo is restricted because of our agreements with official partners and companies we licence the logo to.”
Pepsi and Carlsberg are among the brands that currently have agreements.
However, Mark Williams, chief executive of the Council, slammed the decision.
He said: “We are not a glossy fizzy drinks brand, but we do sell more than 30 million, nutritious eggs every day. Our eggs already carry the British Lion logo - and we envisaged that putting three lions on every egg for the duration of the competition would show our support of the England team.”
The British Egg Industry Council had sought permission from the FA to use the mark on 600 million eggs during the tournament in support of the England team and as an extension of its British Lion quality standard mark. An FA spokesman said: “There was no commercial value for the FA in this. The use of the FA logo is restricted because of our agreements with official partners and companies we licence the logo to.”
Pepsi and Carlsberg are among the brands that currently have agreements.
However, Mark Williams, chief executive of the Council, slammed the decision.
He said: “We are not a glossy fizzy drinks brand, but we do sell more than 30 million, nutritious eggs every day. Our eggs already carry the British Lion logo - and we envisaged that putting three lions on every egg for the duration of the competition would show our support of the England team.”
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