Boost Cranberry Light has added taurine, caffeine and vitamins, and aims to appeal to consumers looking for variety as well as a pick-me-up. The ambient, carbonated drink can be drunk straight or as a mixer. It
joins other Boost energy drinks such as original flavour Boost and sugar-free Boost Light, both available in 1-litre and 500ml.
MD Simon Gray said: “We’re always looking to progress in innovative and exciting ways.”