The European exhibitors include first-timers Switzerland, Greece and Turkey. The Swiss Embassy held its own food and drink show in May in London in 2004, after which a number of manufacturers took their first steps into the British market.
By setting up a pavilion at IFE, the embassy is hoping to build on that success, as well as showing that there is more to Switzerland than cheese and chocolate.
Throughout the week, there will be a number of Swiss-themed events, including product launches and tastings for exhibitors and visitors. Coffee products will be on display, with Coffee Etc’s St Moritz luxury coffee and Emmi International’s innovative café latte drinks. Emmi will also be showing its range of yoghurts and Smart & Quick will set up a stand with fondue and muesli products.
But the Swiss stand could not be without its world-famous cheeses. Emmi International, Alp Senn and von Mühlenen will show traditional and specialist cheeses at IFE.
At the Greek pavilion, natural products will have a strong showing, including extra virgin olive oil, olives, honey, aromatic plants, saffron and vegetables.
The Hellenic Foreign Trade Board claims that food and drink is among the healthiest and strongest sectors of the Greek economy. It says that IFE05 is an important means of promoting modern and dynamic Greek manufacturers.
Turkey will also have a vast array of olives, oils and vegetables on offer at its pavilion, where more than a dozen exhibitors will be showing off their wares. Bapa Fine Foods produces and exports own label and branded vegetable products from the Aegean region of Turkey, such as sun-dried tomatoes, pickled peppers, grilled vegetables, stuffed vine leaves, and roasted red peppers. Biyolojik Bilimler Arastirma will be showing its estate olive oils and Korhan Pazarlama is looking to add to its $15m export business of canned fruits and vegetables, nuts, snacks, olives, spices, and jams.
For the sweeter tooth, Haci Bekir, a centuries-old company that used to make treats for the Ottoman court, will display its traditional Turkish delight, as well as candy floss and marzipan sweets. Sadullah Ceviz Food Industry has been manufacturing Turkish sweets since 1951 and will be showing its Turkish Cezerye - otherwise known as carrot delight - as well as its own Turkish delight, fruit jams and grape juice syrup.
Alongside the newcomers, there will be a host of other European countries, including Scotland, Wales and Northern Ireland, with innovative and traditional food and drink products on display.