Steve Foster, former group marketing controller of Food Brokers, which went into administration in February, has set up his own consultancy.
He has launched The Light & Fantastic Company to help manufacturers develop their brands in the UK confectionery and pharmacy channels. The business, based in Chichester, will aim to plan and implement trade sales and marketing strategies and help find suitable partners or brokers. Foster worked for Food Brokers for 22 years and was latterly group marketing controller for confectionery and snacks, looking after clients such as Fox’s and Masterfoods.
He is in discussions with companies representing brands from the US, Scandinavia and Europe, including confectionery companies Sula, from Germany, and Impact Confections and Hershey’s from the US.