Farm Africa, a charity backed by the food and drink industry, has raised £380,000 so far this year, it has announced.
The charity said yesterday it had hit the £380,000 figure thanks to two initiatives in Africa it has staged with leading industry figures.
In May, as part of its Dig for Good challenge, 14 senior female executives dug a swimming pool-sized fish pond for a remote village, supplying the community with a reliable source of food and income.
In August, a group of top chefs and restaurateurs successfully conquered Africa’s highest peak, Mount Kilimanjaro, in Tanzania.
And later this week, the charity will embark on its third major challenge of the year, when a group of 13 senior food industry leaders will trek for 145km across the Tanzanian Highlands over six days.