Swedish ‘recovery’ drink Feelfine is getting support from a three-pronged advertising campaign over the festive season.
Print ads in the Christmas editions of lifestyle titles feature everyday scenarios and show the passionfruit flavour offering - which contains fructose, glucose and has no artificial stimulants - as the ideal pick-me up after over-indulgence. Further ads focusing on the brand’s fitness positioning will appear in sports mags in the new year.
Other pre-Christmas activity centres on clubs, with posters highlighting the products’ use as a mixer, as well as sponsorship of ‘chill-out’ rooms.