The Flash Dustmaster is made up of thousands of fibres, which the company claims grab dust particles rather than pushing them around.
P& G plans to support the new product with instore activity from next month and a new television campaign, scheduled for June,as part of a £4m spend.
Trade marketing manager Jolyon Hennings said the product, which makes its debut next week priced at £2.79, would appeal to a wide audience.
He added: “The Dustmaster is an exciting opportunity for the Flash brand.”
Flash’s latest addition adds to Procter & Gamble’s overall vision to extend the brand well beyond its traditional heartland of bottled cleaning fluids.
The company is currently backing the arrival of its Flash Power Mop with a major TV ad campaign.