Fox's is overhauling its biscuit range with a new logo, streamlined packaging and new products from the beginning of August.
Focusing on indulgent sectors, it is expanding its Creations brand into year-round gifting with a new 125g assortment box retailing at £2.49. Meanwhile, a new range of Officially Low Fat products ­ Apple Crumble and Cherry Bakewell biscuits and Toffee Apple and Very Berry snack bars ­ will replace the two-year-old Big Softies range.
The Crinkle Crunch and Crunch products get new packaging and a series of six-month limited editions, kicking off with Chocolate Fudge Crunch Creams. All will be backed by a press campaign in women's titles as well as sampling.
The Rocky brand will get TV support for the first time in five years, with a £2m autumn TV campaign backing its bagged format Rocky Rounds, while new Funky Fudge flavour will replace Chocomania.