In the newly created role, he will be responsible for heading marketing strategy, focusing on market research, customer trend analysis and new product development.
Managing director Graham Wright said: “This is a key appointment for Freshway.
“Preston is an innovative marketer with an excellent track record of establishing new business models across various disciplines, companies and market sectors.”
Preston’s previous roles have included marketing director at utilities firm South Staffordshire Group. He also spent 11 years at Procter & Gamble in strategic consultancy roles, responsible for industry development, category management and marketing analysis.