If you want to find out more about the frozen food sector, there are myriad websites, reports and analyses worth checking out. A handful of the best include:
n The British Frozen Food Federation website is as good a place as any to start (www.bfff.co.uk). Quarterly statistics on the UK market are available, as well as a detailed breakdown of the industry dynamics. They've even got a page dedicated to the history of frozen food: from the early days of Clarence Birdseye to (almost) the present.
n For those after a microscopic insight into frozen food, market research organisation Mintel (www.mintel.com) has produced three relevant reports - on frozen desserts, frozen and canned fruit and veg, and frozen and
fresh sausages. These outline the trends driving growth - or decline - in the past, present and future.
n For those after a wider view, Euromonitor (www.euromonitor.com) is the place to search. Reports for frozen processed food in all the major trading nations of the world are available. The reports include market size
data (volume and value) and forecasts; distribution trends and new product developments; and profiles of the leading frozen food manufacturers and their brand shares. Euromonitor also produces food packaging insights, in which frozen is often referenced.
n Another source offering a picture of the entire frozen industry landscape is Datamonitor. Everything from market size to company profiles is included in its Frozen Food: Global Industry Guide. The analysis is also broken down on a global, regional and country level. The UK has its own chapter, along with France, Germany, the US and Japan.