“In these days of consolidation and corporate ownership within the drinks industry, it is great to work with a company that is still family-owned,” he said. In his new role he will work across Bacardi and Martini brand activities including Bacardi Superior Rum’s La Legacia de Don Facundo Bacardi Massó and the Bacardi Superior Legacy Cocktail Competition.
“David will be a major asset to the team,” said Liam Newton, director of marketing at Bacardi-Martini UK. “He brings with him a wealth of knowledge of the spirits and bar industry. His appointment is a natural progression that will allow us to continue to develop relevant and engaging activity on our brands.”