Grab ’n’ go robs a busy fixture

Nearly 90% of shoppers observed had intended to buy from the display. Those who had not were reminded to do so when they saw the products in the aisle. Own label was dominant – bought by two thirds of the shoppers. A few of those...

 

Already have an account? Sign in here

You’ve used up your article allowance

Sign up to read more stories for free

Register now