There are plans for a rapid expansion nationwide as part of a three-year programme. This is being managed by the national promotional organisation Foods from Spain and marks the first targeting of Britain as a bulk export market. The campaign is being supported by instore tastings, explanatory leaflets at point of sale, consumer promotions and public relations. The initial retail price will be £1.99 per punnet of eight, but price reductions and special offers will form a major platform of the launch programme. Maria Jose Sevilla, director of FFS, said: "We are confident there is exciting potential for building a market for nisperos in this country. "UK multiples and their customers are keen to try new fruits which are distinctly different in both appearance and taste, and the nispero perfectly meets these requirements." {{FRESH PRODUCE }}