Luxury chocolate puds brand Gü is to broaden its horizons into new areas, including soft drinks, frozen and canapés in a bid to become a £10m brand by the end of next year.

The brand, which the company says has already achieved annual sales of £5m, is in talks with its manufacturing partners.

Any new products will benefit from a forthcoming magazine ad campaign featuring a new ‘It’s got to be Gü’ strapline.