Kwik Save has launched a new Half Price campaign, cutting the prices of more than 150 everyday lines.

The campaign, launched by the model Jordan, is supported by point of purchase material and Kwik Save’s fortnightly leaflets under the strapline ‘We’re cutting prices in half’.

The promotion begins with reductions on such brands as Coca-Cola, Walkers, Stella Artois, Strongbow, Robinsons, St Ivel Gold and Sunny D. Depending on customer feedback, it could become an ongoing campaign with brands on promotion changing regularly.

Kwik Save marketing director Gill McComas said: “We have been working extensively to give customers the deals they want and half price offers have emerged as a key focus.”