What is the biggest challenge you have faced in your career?
Leaving Walt Disney for Camelot, which had been seeing sales decline for five years, and being charged with delivering sales growth.

What projects are you working on?
We’re at the stage where we’re happy with the game portfolio. Now it’s about how we can make it work harder for us. We’re trialling till sales of lottery tickets. We’re on track to deliver the EPoS pilot to Tesco stores by the end of the year and hope to roll it out to all Tesco stores in 2005. We have begun talks with other interested retailers. No other lottery company in the world has done these things, so there are lots of eyes on us.

What have been your key achievements during your time at Camelot?
Tackling Camelot’s approach to distribution in the last two years, particularly looking at where we place terminals and the performance we get from them. I spearheaded the replacement and refurbishment of instore signage and shop trials of digital media to promote products. We’ve installed 500 small screens in the busiest stores we serve, plus 50 plasma screens in other stores. We’re now set to decide what role digital media plays in our strategy.

What is your career history?
I joined Sainsbury in 1984, working in managerial roles, culminating in store management. After that I spent two and a half years in the financial sector in b2b account management for Lloyds Bank. I joined Häagen-Dazs in 1993, working in account management. From 1996-2001 I worked for Walt Disney’s home entertainment arm, overseeing sales of videos, DVDs and interactive products to various outlets. Then I moved to Camelot, initially as account controller before moving into retail marketing. I have been UK sales director here for more than a year.