Hall and Woodhouse is running an on-pack promotion on Panda Pops from March to August, to win one of 50 Playstation 2 game consoles The instant win promotion runs across all eight variants in the range. It aims to harness kids' love of collecting, with a free three month subscription to a children's game magazine in exchange for 25 special Panda Pops labels. The promotion targets five to 11 year olds, who are above average consumers of soft drinks. The company claims that although the under tens account for only 16% of the population, they drink 23% of soft drinks. {{MARKETING - P&P }}