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G Costa is investing in key personnel to further promote its flagship pan-oriental brand Blue Dragon, with the appointment of an oriental category marketing manager and a trade marketing controller.Emma Hampson is looking forward to driving the...
Cadbury Trebor Bassett has unveiled relaunch plans for its flagship brand Dairy Milk and they include an £8.2m marketing budget, the company’s biggest yet. Other developments include revamped packaging, new products and range...
cadbury relaunch n Cadbury Trebor Bassett is relaunching its flagship brand Dairy Milk with a new look on shelf from next month new products and a marketing budget of £8.2m, its biggest yet. n It is replacing the Wispa and Caramel brands...
You won’t miss it when you give it; but patients could miss it if you don’t.
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Packaging waste is a potentially serious reputational challenge for the emerging recipe box sector . We asked Hello Fresh, Gousto, Riverford and Abel Cole to set out their policies on the issue. Hello Fresh (Answers supplied by Patrick Drake, co-founder and head chef) ...
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