Retail buyers would like to see more innovation from suppliers when it comes to Christmas products and promotions.

According to our reader panel, which polls buyers from the across the industry, there has been limited innovation from suppliers this year and 80% of respondents said they would like to see more.

“Suppliers are too cautious about innovating for Christmas,” said one buyer.

Another added: “Activity in all sectors is still dominated by price promotion. More added value promotions would be beneficial at a time of year when consumers traditionally