KWV is planning to spend £2m this year marketing and advertising its key brands. Most will be spent on its KWV and Robert's Rock ranges with some cash set aside to support its red blend Roodeberg. MD Vernon Davis said this was the second phase in the transformation process of the company. "Four years ago we looked at the global wine business and the phenomenon of brands and decided to build a branded portfolio. "We needed to know what we had to produce to satisfy consumers without compromising the South African style. We also had to improve the service out of SA, as it has been bad in the past." At the same time he cut the number of KWV's export markets from 80 to 28 and put the focus on the three major ones, UK, US and Germany. The UK team at Edward Cavendish has also been cut back. The sales force has been increased, but most of the adminstrative functions are now handled at the company's headquarters in Paarl, South Africa. The UK represents 30% of KWV's business and with £2m going behind the brands he wants substantial growth. In the UK there is work to do on Roodeberg as it lost a lot of listings when its blend and price were changed. Davis said it had taken off in the US and hoped the UK would rediscover it: "I am not ashamed of the quality/price ratio we offer on our wines. It stacks up against the competition and we will continue to improve on it." New addition Pearly Bay Celebration will be added to the existing Pearly Bay Cape Red and Cape White. This was on display at the fair along with KWV's full range including the flagship brand Cathedral Cellars. {{DRINKS }}