NHS condom supplier Pasanté Healthcare is launching its range into the OTC arena.
The company said its offering had been so well received by patients that it felt the time was right to diversify into retail.
Sales director Dave Strutt said: "It is a natural progression to introduce our products in the grocery and pharmacy sector."
He said the brand's success lay in recognising that all men were different shapes and sizes and that there was a suitable product for everyone. The company also makes condoms for females. "The market is ripe for a new generation of sexual healthcare products under one umbrella," he added.