Henkel is relaunching Limelite Ultra Power Spray, Ultra Power Gel and Ultra Power Tablets with a new ultra-fast and ultra-strong formula.
They will complement the Duo Toilet Gel and Duo Active Rim-block formulas which were launched by the laundry and homecare brand last summer.
All the products clean and remove limescale. Limelite Ultra Power Spray (rsp: £2.59) has a new stronger formula, removing stubborn limescale, dirt and
soap scum, while Ultra Power Gel (rsp: £2.69) has a new and improved thick gel formula, which can be used for removing watermarks from shower screens and tile areas.
Ultra Power Tablets (£1.49) now include oxi-energy - a chemical process using oxygen to break up limescale. They are particularly useful for appliances such as kettles, dishwashers and washing machines.
Featuring Henkel’s Dirt Devil character, the relaunch will include new labelling on all packs and will be supported by TV and press advertising.