People living within commuting distance of London are more likely to shop online for goods than other areas of the country.

Overall home shopping spend increased by 15% last year, according to research company Experian, with two-thirds of the top 100 towns for home shopping within London's commuter belt.

Sunningdale in Berkshire topped the list, with people in the town spending an average of £137.42 per year online.

“The very people who now use home shopping the most are those who a decade ago wouldn't have given it a second look,” Experian analyst Mark Peacock told the Financial Times. “I think Tesco Direct is going to have a huge impact on home shopping,” he added.