The research found that although 13% of consumers have had personal experience of a low-carb diet, at present less than 3% of adults are on such a diet or following a low-carb lifestyle, which equates to just 1.35m people.
The research also discovered that as many as 70% of British adults have never been on a low-carb diet and would not consider doing at any time, but despite this, one in ten adults has expressed an interest in following a low-carb diet in the future.
James McCoy, senior consumer analyst at Mintel highlights the confusion, which is limiting the growth for this market. “While many consumers may have been attracted to the promise of rapid and significant weight loss, they appear to have found it a difficult diet to stick to in the long-term.
“A number of dieters have not found this diet worked for them, it may be a question that they did not fully understand or trust the diet.”
The research, which questioned around 1,000 consumers, found that while 16% of consumers stated they would cut down on carbohydrates, 36% said they would reduce sugar intake.
“The fact that sugar itself is a pure carbohydrate reflects the confusion which is evident in this market,” suggests McCoy.