Sex and the City star Sarah Jessica Parker has signed up as the new face of bath and shower range Lux.
The actress is fronting a new ad campaign entitled ‘Brings out the star in you’, part of a £7m spend behind the Lever Fabergé brand.
On TV screens from this week, the campaign will also appear in women’s magazines and on radio. An outdoor poster push is scheduled to begin in mid-May. Brand manager Jo Mason said: “The introduction of Sarah Jessica Parker as the face of Lux will create excitement.”