Burton's is replacing its Bakers Selection biscuits with a relaunched Lyons range which sports new packaging and includes several new varieties. The company said the Lyons brand had "more consumer recognition" than Bakers Selection. Available from this week, the range includes everyday treats and chocolate biscuit bars. Coconut Rings, Snap Jacks, Fruit Snap Jacks, Milk Chocolate Snap Jacks, Fig Rolls and Wafer Fingers are the newcomers. Double and triple packs will be introduced. Further extensions are planned for next year. Shelf talkers and strips, price cards and shelf wobblers are available, with smaller case sizes and price-marked packs for c-stores and cash and carries. {{MARKETING - P&P }}