Maxxium is beefing up the support behind Cointreau this summer and is spending £2m on the brand. Most of this will go on an international ad campaign, Glow with Cointreau. The UK will be one of the first countries where it is launched. The media schedule concentrates on lifestyle magazines. There will also be increased sampling activities and a range of promotional initiatives, including money-off vouchers for the off-trade {{DRINKS }}