Having proved such a big hit with visitors last year, partly because of its virtual c-store feature, the project is back by popular demand.
This year, key manufacturers Nestlé UK, Procter & Gamble, Warburton’s, Camelot and Burton’s Foods will demonstrate tried and tested instore changes that they claim have increased sales.
The suppliers have been working with The Village Shop/Select & Save Store in Hook Norton, Oxfordshire, and also a Costcutter in Pickering to improve their merchandising skills.
Both shops are managed by people with many years’ experience in convenience retailing, yet both discovered a variety of ways to shift more stock in partnership with these suppliers.
The two stores feature in a film that will be screened at regular intervals in the Shop Project area.
Project consultant Mike Eaton is employed by William Reed Publishing to co-ordinate the scheme and says the results have been dramatic.
“In the Pickering store, weekly sales of biscuits rose by 32% and confectionery sales went up by 26%. And at Hook Norton, sales of bread and cakes were driven up by 50%.” A spokesman for Burton’s Foods says: “The aim of the project was for the retailers and ourselves to make more profit and sell more biscuits. According to the last year’s results, it worked well.”
He said the Shop Project area would include advice on how to focus on the top 20 category sellers and how to avoid duplications. Eaton adds: “There will be advice on improving range selection and using secondary sitings for categories such as confectionery.”
Given the evidence and the amount of assistance available in this area of the show, Eaton believes it is a must-see section for visitors.