German retailer Metro has opened its first store in Japan and its second store in Vietnam as part of its plans to lift sales revenues from overseas operations.
The expansion into Asian forms part of the groups plan to open eight cash and carry outlets at a cost of about 150 million euros.
Metro hopes to succeed in Japan by targeting a niche market in the vast but fragmented retail sector. It also plans a slower expansion than in many of the other 25 countries where it has a presence.
It plans to open open 10 shops in Japan within three years with its second store set to open next year. It opened its first store in Vietnam last March.
President of Metro Cash and Carry Japan, Anton Knijf, said: “We don’t want to run before we can walk.”
The expansion into Asian forms part of the groups plan to open eight cash and carry outlets at a cost of about 150 million euros.
Metro hopes to succeed in Japan by targeting a niche market in the vast but fragmented retail sector. It also plans a slower expansion than in many of the other 25 countries where it has a presence.
It plans to open open 10 shops in Japan within three years with its second store set to open next year. It opened its first store in Vietnam last March.
President of Metro Cash and Carry Japan, Anton Knijf, said: “We don’t want to run before we can walk.”
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