A West Midlands family is set to make advertising history - by becoming the first ordinary family to act as ambassadors for a UK food brand.

The Doodys, from Coseley in the Black Country, have been named the ‘Face of Faggots’ by Hibernia Foods’ Mr Brains brand.

The family will now embark on a year-long schedule of promotion for the pork, liver, onion and spice product. Activities will include appearances and sampling at supermarkets, new product development and a nationwide radio and TV tour.

See this week’s issue of The Grocer for further details.