A West Midlands family is set to make advertising history - by becoming the first ordinary family to act as ambassadors for a UK food brand.
The Doodys, from Coseley in the Black Country, have been named the ‘Face of Faggots’ by Hibernia Foods’ Mr Brains brand.
The family will now embark on a year-long schedule of promotion for the pork, liver, onion and spice product. Activities will include appearances and sampling at supermarkets, new product development and a nationwide radio and TV tour.
See this week’s issue of The Grocer for further details.
The Doodys, from Coseley in the Black Country, have been named the ‘Face of Faggots’ by Hibernia Foods’ Mr Brains brand.
The family will now embark on a year-long schedule of promotion for the pork, liver, onion and spice product. Activities will include appearances and sampling at supermarkets, new product development and a nationwide radio and TV tour.
See this week’s issue of The Grocer for further details.
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