Eden Vale is stepping up marketing support ofits Munch Bunch children's desserts in a bid to see off competitors. It says it wants to consolidate its position as children's number one brand with its new instore, press and direct mail campaign. It has teamed up with Crayola in a new promotional campaign for its sub brand Pot Shots Fromage Frais. Free Crayola crayons will be available with two purchases of the 12 packs. Eden Vale recently breathed new life into the chilled brand by relaunching it in jazzed up packaging. {{P&P }}