The marketing activities for PC Format, PC Plus and Microsoft Windows XP: The Official Magazine includes additional covermounts, special packaging and PoS promotions.
n Eve to please
Eve, the monthly women's glossy from BBC Magazines, launches its new look with the October issue on sale on September 3. Aimed at the 30-plus woman, the magazine has been revamped in response to reader research. The front cover features a new logo, and the strap "Beautiful, useful, real".
n Pretty in pink
Pink Ribbon, the annual women's interest lifestyle magazine, which supports breast cancer, goes on sale on September 26.
Actress Joely Richardson will be on the cover of the title, which will be on sale until November.
The cover price is Â£3.45 with Â£1 from every copy to be donated to the Pink Ribbon Foundation.
The launch is being supported by a high profile public relations campaign.
n Healthy growth
Seymour's Monthly Monitor for September has put the estimated national news stand retail sales value for magazines for March-May at Â£143m. Year on year, the rsv estimate was up 4.2%. Volume rose 0.7%. Seymour said that the market is the healthiest it has been for some time with the year-on-year increase at its highest since thethree months toJanuary 2001.
Following in the wake of PopStars and Pop Idol, Top Of The Pops Magazine is launching Star Search 2003, Â giving two readers the chance to be members of a new international pop band. Star Search is launched in the new issue of Top Of The Pops, on sale Tuesday, September 3.