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Coors Brewers has launched a new business to promote beer to women. The BitterSweet Partnership, which has evolved from Coors' 2008 campaign Project Eve to become a business in its own right, will provide a marketing, research and...
Coors Brewers will be highlighting the calorie count of its Carling 30cl bottles when it relaunches them this summer. The company hopes the packaging – which will state the beer’s 99-calorie count – will tempt more women into supermarket beer...
Coors Brewers has used new cold-activated technology in a packaging redesign for Coors Light beer.
When the bottle or can reaches ready-to-drink temperature the Rocky Mountain icon turns blue.
The new format would create a point of difference...
You won’t miss it when you give it; but patients could miss it if you don’t.
The global grocery sector has few rivals when it comes to sheer size, growth rate and appetite. Here are the players leaving the rest of the competition behind
Packaging waste is a potentially serious reputational challenge for the emerging recipe box sector . We asked Hello Fresh, Gousto, Riverford and Abel Cole to set out their policies on the issue. Hello Fresh (Answers supplied by Patrick Drake, co-founder and head chef) ...
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