The Multibionta woman is running into summer programming in a new wave of advertising from Seven Seas.
The campaign, which breaks on May 2, aims to reinforce the multivitamin brand's puts back what life takes out' positioning.
Ten and 30-second ads will be aired on both ITV and Channel 4 around key shows such as I'm a Celebrity Get Me Out of Here, Friends, Sex and the City, and ER. Ads in the national press and London Underground are included as part of a total spend of £3.5m.
UK and international marketing manager Peter Andrews said: "Our advertising focuses on the benefits of (taking) Multibionta."