Savoury snack brand Nik Naks is to sponsor award-winning TV series The Osbournes when it breaks on Channel 4 next month.

The £1m deal - the biggest of its kind for brand-owner Golden Wonder - will see the bagged snack heading commercial breaks when the show is screened on Wednesday and Friday nights.

Mini commercials will feature spoof scenarios based on the 'fly-on 'the-wall' documentary about eccentric rockstar Ozzy Osbourne and his family.

As part of Nik Naks' rejuvenation activity, Scampi 'n' Lemon flavour is also rejoining the range.