The vast majority of shoppers are resigned to forking out more cash for their groceries.
According to the latest research from IGD ShopperTrack. 90% of those questioned believe that prices are set to get more expensive over the next 12 months.
But the research also shows that almost a third of shoppers have a strategy to balance their budgets - by migrating to discounters like Aldi and Lidl. That number rises to nearly 40% if shoppers have children.
“Shoppers are not taking it lying down,” said Joanne Denney-Finch, chief executive of IGD. “Instead they are prepared to sacrifice some of their time by shopping around at different retail formats, from discounters to frozen food stores, to get the best deals.”
Although shoppers are looking for value, they are still interested in maintaining their values and are prepared to pay for this: nearly half of shoppers (49%) say supporting local or British products is important to them when choosing what groceries to buy. But shoppers in some parts of Britain are more focused on price: those in Scotland are the most likely of any region to focus on saving on money in the year ahead.
“Even with the constant talk of doom and gloom, shoppers are still prepared to splash out: eight out of ten say they pay extra for premium quality groceries every now and then, for example, during the recent Royal wedding,” she said.
“Fixed price meal deals, such as dinner for two for £10, more price matching and round pound deals are some of the initiatives food companies have introduced to help shoppers keep within budget.”
According to the latest research from IGD ShopperTrack. 90% of those questioned believe that prices are set to get more expensive over the next 12 months.
But the research also shows that almost a third of shoppers have a strategy to balance their budgets - by migrating to discounters like Aldi and Lidl. That number rises to nearly 40% if shoppers have children.
“Shoppers are not taking it lying down,” said Joanne Denney-Finch, chief executive of IGD. “Instead they are prepared to sacrifice some of their time by shopping around at different retail formats, from discounters to frozen food stores, to get the best deals.”
Although shoppers are looking for value, they are still interested in maintaining their values and are prepared to pay for this: nearly half of shoppers (49%) say supporting local or British products is important to them when choosing what groceries to buy. But shoppers in some parts of Britain are more focused on price: those in Scotland are the most likely of any region to focus on saving on money in the year ahead.
“Even with the constant talk of doom and gloom, shoppers are still prepared to splash out: eight out of ten say they pay extra for premium quality groceries every now and then, for example, during the recent Royal wedding,” she said.
“Fixed price meal deals, such as dinner for two for £10, more price matching and round pound deals are some of the initiatives food companies have introduced to help shoppers keep within budget.”
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