Future Publishing is rolling out a major promotional push for Official PlayStation 2 Magazine, which it says is its fastest growing monthly title.
The Bath-based publisher which specialises in computer and gaming titles is spending £300,000 on promoting OPS2, making it Future's most substantial above-the-line spend on a single advertising campaign to date.
The aim of the ad campaign, which runs from late August to December, is to raise awareness of the magazine brand among PlayStation 2 users and convert them into new readers.
It will promote Official PlayStation 2 Magazine through the national press, television and through outdoor advertising. The print campaign will also feature across Future Publishing's own portfolio of games magazines as well as its non-games magazines.
Bob Pegley, publisher of Official PlayStation 2 Magazine, said: "With PlayStation 2 gaming becoming more mainstream, this is the right time for us to be giving the Official Magazine the support it needs to become a leader in the entertainment magazine market as a whole taking on the bestselling music and film titles.
"Timed to catch sales at their best, the Official PlayStation 2 Magazine campaign will build on the awareness of the Official Magazine brand and promote the title as console fever reaches its Christmas high."
l Last month distributor Seymour reported that Sony PlayStation titles were leading the recovery in the computer magazine market with around 40% of the sector's rsv generated by console-driven magazines. Sony accounts for 31.1% of the sector compared with 28.4% this time last year.
and is worth 50% more than its nearest sub-segment
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