Milton Keynes-based Home Pride has successfully taken its home-cleaning portfolio to the other side of the Atlantic.
The company claims to have gone “coast to coast” with its Oven Pride brand following a successful debut on the QVC shopping channel. It is also currently in negotiations with Wal-Mart over a possible listing.
MD Matt Stockdale said initial shipments had been exhausted within hours of its TV debut. He said: “It has been an amazing year. The response in the US has been immediate.”
Oven Pride’s cleaning system sees grills and trays placed into a special cleaning bag before a cleaning fluid does the rest.
TV personalities Tommy Walsh and Charlie Dimmock are fronting the company’s new TV campaign in the UK.
Meanwhile, the company is in the process of launching its latest offering, Paint Away, which removes gloss, emulsion and masonry paint from fabric.