After leaving art and design college, Robinson worked for 12 years in the manufacturing sector, setting up a juices and smoothies company called Liquid Assets. The company was one of the first to supply sandwich chain Pret A Manger and also sold to Waitrose and 300 independent businesses . By 1999, The company was contract packing for PJ Smoothies. Robinson sold Liquid Assets to PJs and became its managing director for two years. In 2001 he decided to branch out on his own again, and Foo.go was born.