Famous for being wolfed down by the crowds at sporting events such as The Ashes, Aussie quality meat pie brand Vili’s is targeting UK retail.
The pie, sausage roll and pasty producer is extending its distribution from the sporting venues for which it is best known and expects major listings in the next few months.
It is also developing a low fat and salt pie with six ‘hidden’ vegetables specifically aimed at the UK school dinners market.
Vili’s pies are snap frozen before being transported to the UK and use prime Australian beef and non-soggy pastry, according to Vili International director Robin Reichelt.