Teena Lyons
- News
Poor sales lead to axe for Gü frozen desserts
Premium pudding supplier Gü has axed its frozen desserts range as predicted by The Grocer ('Future of Gü's frozen puds range hanging in the balance', p53, 8 December 2007). It is the first major setback for a company that in a little...
- News
Coke Zone 'is not for kids'
Coca-Cola has insisted its latest campaign does not break a promise not to promote its products to kids. It is ploughing £5m into Coke Zone, a long-term on-pack giveaway that encourages teens to repeat-buy in order to accumulate points...
- News
P&G outsources its NPD to the masses
It sounds like something out of Dragons' Den or The Apprentice. Talented entrepreneurs vie to catch the eye of a major corporation with the incentive to build a global business if they succeed.